Online Advertising Methods For Advertising - 1719 Words

Online Advertising Methods Background Every day, marketing professional come up with new ways in which they can market their products to consumers successfully. Marketing of products has significantly changed following the invention of the internet. The enormous popularity of the internet in the past decade has opened doors for marketers in a manner that one could not have imagined twenty years ago. Marketers utilize the internet for the purpose of advertising products in a great way than other media outlets such as television, magazines, newspapers, and radio. Online social networking platforms such as Facebook, Twitter, Instagram, and LinkedIn have become a new big thing in which marketers advertise their product on the internet. More than 67% of the global community have joined one or more social media platforms making them the most successful ways marketers can advertise their products[7]. 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The reason behind this research is due to the increased tourists from India, who travel to the country to view various natural phenomena. The tourism developmentRead MoreInternet Marketing Relevance and Consumer Attitudes toward Internet Advertising1245 Words   |  5 Pageswith an understanding of consumers, their attitude toward advertising, so designers and marketers can better strategize their advertising designs. Internet advertising, aka Web advertising or online advertising, is a fast growing business. It has already proved to be significantly important in digital economics. For example, it is vitally important for both web search engines and online content providers and publishers because web advertising provides them with major sources of revenue. Its presence

The Philosophy Of Art And Art Essay - 1935 Words

Introduction Whilst the initial roots of aesthetics as a philosophical mode of enquiry may be traced as far back as the ancient Greek philosophers, with the discipline itself arising as a cohesive branch of philosophy in eighteenth century Europe in parallel with the emergence of fine art and museum culture, what is now often referred to as feminist aesthetics or feminist philosophy of art constitutes a strikingly novel area of intellectual enquiry, having arisen as recently as the 1970’s (Brand and Korsmeyer, 1995, 12; Ziarek, 2012, 8). It hence seems reasonable to assert that aesthetic approaches which address the relevance of gender as a central unit of analysis within both art world practices, as well as philosophical and art historical discourses concerning art and human creativity, remain in their embryonic stages, and it is only now that they are beginning to coalesce into a coherent collection of theories within the academy. Rather than representing a single monolithic body of theo ry, feminist aesthetic scholarship can loosely be characterised as a collection of theoretical approaches - plural, rather than singular - which seek to problematise and de-naturalise the underlying assumptions that underpin dominant traditional theories concerning both the production and reception of art. In this sense, they constitute a set of responses to the vast body of aesthetic theory which precedes them. As such, feminist aesthetic discourse has covered a vast terrain ofShow MoreRelatedA Philosophy Of Nursing Is An Art940 Words   |  4 PagesIn order to write a philosophy of nursing, I believe that first one must decide what philosophy means to them. I think Shrock stated it best when she said, â€Å"philosophy is an attitude toward life and reality that evolves from each nurse’s beliefs †¦Ã¢â‚¬ (Edwards, 1997, 1089). This definition gives me the freedom to use my own beliefs. I do not have to accept what someone else has decided. Scholars have been debating for years, is nursing an art or is it a science? Why can it not be both? I believe thatRead MoreThe Goals And Philosophy Of Art2028 Words   |  9 Pages Goals and Philosophy: Visual Merchandisers have many employment options available in many different sectors. I believe that displays are all encompassing. It is the little details that culminate a theme or feel that makes customers want to shop at a particular store and have a certain type of experience depending on who they are. It is all about making an environment whether a store, a party, a home, etc. as inviting and welcoming as possible. I strongly believe that there is so much inspirationRead MoreThe Philosophy Of Teaching And Art914 Words   |  4 Pagesa desired career option for myself, more importantly, being an art teacher. With anything, there are pros and cons to my predetermined thesis. I consider myself an artist before I see myself as a teacher, this may be one of the biggest faults in my career choice or one of my greatest advantages in the world of education. The balance between teaching and art may be a difficult obstacle to overcome. From my overwhelming love of the arts to my loathi ng of school standardization, teaching is a seriousRead More Tolstoys Philosophy of Art Essay533 Words   |  3 PagesTolstoys Philosophy of Art Tolstoy approaches art with a very specific and narrow view of what is real and what is counterfeit in classifying artwork and what makes a work of art good or bad. Tolstoy believes that a work of art can be classified as real if and only if one man consciously by means of certain external signs, hands on to others feelings he has lived through, and that others are infected by these feelings and also experience them (10). He believes that art can only be definedRead MoreThe Visual Arts, Technology, And Philosophy1683 Words   |  7 PagesOne may wonder how much did The Information Age really contribute to society and, more specifically, the visual arts, technology, and philosophy. The Information Age, as defined by Gloria K. Fiero, is â€Å"dominated by radical changes in the technology of communication and the way we receive and process information† (Fiero, 476). The Information Age paved the way for several brilliant artists to not only share their work, but create their work. Artists, such as Andy Warhol, expressed their artistic abilitiesRead MoreHumanist Art And Philosophy Of The Renaissance1774 Words   |  8 PagesHumanist Art and Philosophy of the Renaissance Throughout the ages, people have sought for wisdom and truth through philosophical discovery. The work of Socrates, Plato, Aristotle and the other ancient thinkers have bewildered and amazed people through centuries of study and analysis. However, with the shift of time and belief systems, the central focus of the European culture concerned not secular wisdom but divine inspiration, causing for the period we now refer to as the Dark Ages. But as theRead MoreThe Aesthetic Philosophy Of The Art World2215 Words   |  9 PagesSince the turn of the 20th century at least one of the biggest questions the art world has had to ask is whether or not art has to be beautiful, the consensus from the trend setters has generally been no with many hailing the praises of artworks, a mere commoner such as myself would find distasteful. The aesthetic philosophy that sits at the core of this question and many others the art world is concerned with is whether or not beauty is capable of presenting the unpresentable. If not can the competingRead MoreAesthetics Reflection On Art And The Philosophy Of Beauty1201 Words   |  5 Pagescriticize any works of art. Aesthetics are a part of an extended spectrum than just the philosophy of art and the philosophy of beauty, with this it responds to any form of positive or negative art or entertainment. There are 3 approaches of aesthetic philosophy aesthetic experience, aesthetic concepts, aesthetic object. Aesthetics is the branch of philosophy concerned with the nature and appreciation of art, beauty and good taste. It has also been defined as critical reflection on art, culture and natureRead MoreEssay on The Art and Philosophy of Balance at Constantin Brà ¢ncusi3104 Words   |  13 PagesThe Art and Philosophy of Balance at Constantin Brà ¢ncusi Motto: All dilemmas can be solved by unifying the contraries (Brà ¢ncusi) ABSTRACT: Our paper intends to be an attempt of making evident the joining of the art and the philosophy of Constantin Brà ¢ncusi, the most outstanding representative of sculpture in our century. The way of approaching this topic was suggested to us by the great artist and thinker himself, who urges us that we should not make difficult what he expressed in a simpleRead MoreThe Philosophy And Art Of The Service Of Growing And Struggling Life2543 Words   |  11 Pagesâ€Å"Every art, every philosophy may be viewed as a remedy and an aid in the service of growing and struggling life; they always presuppose suffering and sufferers.† (pg. 328) Nietzsche ask the question of what is romanticism? He starts by looking at art and philosophy and their important roles. Suffering is viewed as great pain and hardship and as a bad thing. But as he already established that good and bad are both needed in life. We are going to deal with suffering all of our lives and how we react

Make(eupless)ing a Change free essay sample

Two-year-olds love to ask questions. At seventeen, I still have not outgrown this phase. Now, however, I set out to find answers. At the beginning of my junior year I wondered why society places so much emphasis on makeup and beauty. That led me to wonder what it would be like to spend a year entirely makeup-free. After all, in 2015, the era of selfies, plastic surgery, and red-carpet-ready celebrities, a high-school girl not wearing makeup defies the norm. In an attempt to prove my doubtful friends wrong and show the world that makeup isn’t necessary to be beautiful, I started an Instagram page called â€Å"makeuplessmaura† to document my findings. I began by posting general updates on my experience, remembering to point out when someone blatantly noticed that I wasn’t wearing makeup. I also posted encouragement that promoted body positivity and self-confidence. Most of the encouragement was directed to myself since, after all, it was sometimes hard to be one-hundred percent happy with myself when I couldn’t use concealer to cover up an annoying blemish. We will write a custom essay sample on Make(eupless)ing a Change or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My followers seemed to appreciate this too, and it was exciting to interact with them to hear about their experiences with makeup. Most felt that it would be hard to not wear makeup because they either used makeup as a form of art, felt that their skin was too imperfect not to wear it, or were worried what boys would think of them without it. To conquer the art concerns, I posted alternative art forms that promoted ideals I discussed on â€Å"makeuplessmaura†.A craft enthusiast, my mirror is decorated with body-positive stickers and collages of real-beauty quotes and pictures hang in my room today as constant reminders to love myself. For those concerned with skin, I provided many updates on how my skin dramatically improved as the time passed from my former makeup-wearing lifestyle, despite the fact that makeup is usually used to hide imperfections. I discussed the importance of staying hydrated and sleeping enough for skin health in addition to providing facial recipes and tutorials as an alternative â€Å"makeup†.As for the boys, I chose to tackle this concern head on. After much deliberation, I decided to interview random males of all ages on their personal perspectives on makeup, the beauty industry, and body image. These men had no knowledge of the blog or that I was not wearing makeup, yet the ones m y friend and I talked to gave genuine answers that countered these concerns.Shockingly, their unanimous census revealed that real beauty and confidence matter most and makeup is unnecessary. By the end of the project, I feel that I provided the answers. As for myself, the experience was life changing. I learned that rarely anyone noticed if I wasn’t wearing makeup. No one criticized my decision or based their opinion on what I looked like. I learned that Vaseline makes an awesome lip gloss and facials are more fun than foundation. I learned that the beauty and media industry is full of unrealistic and unobtainable expectations that no one, not even models, can achieve. I learned that, to me, a natural face seems prettier than one caked in makeup. I learned that its hard to love your body and skin all the time, but we should work on creating a culture that encourages all kinds of body and skin types rather than everyone aspiring to be identical. I learned that individuality is intriguing and can be presented in not only what you look like and what you wear, but through your actions and beliefs. I learned that I can do anything I set my mind to. If I have a goal, there is nothing stopping from me. If I want to question and spe ak out about an issue, I will. Most importantly, I learned to never stop asking questions and looking for answers. What’s next? I’ll start looking for an answer.

What Is Leadership Essays - Leadership, Social Psychology

What Is Leadership? What is leadership? Leadership is having the ability to give guidance to those that will follow. Those that follow will help to complete the mission. Leadership is an immature science and the body of knowledge in the field has developed through a series of fits and starts. Leadership is a soft science, just as anthropology, sociology and psychology. It can not be proven exactly what it is. Leadership is an art, the skillful application of leadership behaviors beyond techniques is much the same as the skillful application of brushstrokes by a master painter. Leadership is both rational and emotional. It involves both sides of human experience. It includes actions and influences based on reason and logic as well those based on inspiration and passion. Leadership is a social process shared among all members of a group. Leadership development comes through experience. We all learn from our different experiences. Whether positive or negative, they are our tools for growth and development. What is management? Management is a position of authority. Management says what need to get done and supplies the material to get it done. Management tends to be the more educated than the experienced. Managers can be trained to hold a position. Management is a position of leadership. Can leadership and management be the same? Leadership and management are not the same. Anyone can be a manager and not have any followers. Being able to manage is knowing the aspects of a mission. A leader knows the aspects, has the knowledge and the skills to accomplish the mission. But leadership and management work hand in hand with each other. The management sets the stage and the leadership makes it happen. Leadership is a human relationship process. No scientific method can be used for testing leadership. Leadership is based on human factors and no two humans are the same. Managers are not only interested in status quo, but also production, expansion and growth. Management was a system to contro l machines. Leadership can never be controlled. Where one sits in life determines what you see. To be a good manager one must look at views from different perspectives. As situations change, leadership relations change. Leadership cannot be transactional. It can only work if both parties keep their agreements. A class survey was held to compare leaders to managers. The overall opinion was that they are similar in many ways. A leader and a manager can be one in the same. The difference between a leader and a manager is that a manager directs and a leader motivates. Leaders make the rules. Managers enforce the rules. Leaders make the policies. Managers enforce the policies. When both are doing their jobs, they are performing their leadership roles. Leaders inspire and managers are effective. Leaders innovate. Managers administer. Leaders look at situations in a long-term view. Managers look at situations in a short-term view. Leaders ask what and why. Managers ask how and when. Manage rs accept the status quo. Leaders challenge the status quo. Managers do things right. Leaders do the right things. Leadership is a process that includes managers. If you look at leadership, you will see good management at work. Leadership and management work hand in hand with one another. They both need support from each process in order to achieve its goals. Leadership is not just based on the leader. In assessing leadership you must look at the leader the follower and the situation. One must do an assessment of the leader. Assess the reaction of what you expect from the follower. Look at the situation and environment that surrounds the whole concept. A leader is a servant to his followers. The followers must also serve the leader. Both must serve their common goal. Leaders have nothing to do with leadership. Leadership is 100% service and 100% partnership. To maintain good leadership, one must keep good relationship between leaders and followers. Leadership and follower-ship are b oth like a two way street. You must give respect both ways in order to have good relations. Followers will follow someone they respect, just as leaders like to lead someone who they respect. There are different types of followers. They are alienated followers, conformist followers,

Why Did A Stalemate Develop On The Western Front Essays

Why Did A Stalemate Develop On The Western Front Essays Why Did A Stalemate Develop On The Western Front Paper Why Did A Stalemate Develop On The Western Front Paper World war: How the Stalemate was developed In this piece of work I will be exploring the events between the start of the world war and Christmas 1914 and Ill be looking on how the stalemate developed. With the Schlieffen plan a wash at the onset of the war and the resulting race to the sea leaving the opposing sides on an unending series of trench-building marathons until they were lined up from the Alps in the south to the North Sea in the north. With the complete and almost idiotic reasoning of high command to send wool-clad men against well-protected, well-sighted, machine-guns, barbed wire and later armoured barbed-wire, heavy artillery, and long-range accurate rifle fire the life span of a soldier was measured in seconds during some battles. With the defence heavy technologies of the time coupled with lack of innovation and advancement by the offense side the battles that may last for months having huge losses and maybe yards are the only gains. Germany in Belgium Germany aim was to attack France and pull them out of the War because by doing this Germany think they would have won the war in a midst of a couple of months. Germany couldnt go straight through France because heavily allies defended the Franco-German borders. The Schlieiffen plan had to be put to work. Germany thought they will be able to march through Belgium and Luxembourg to quickly knock France out of the war; they have done it before they will do it again. They would think that Russia would take time mobilise; it was an all-or-nothing gamble. The main route through Belgium would be through the flat plains of Flanders; 34 divisions would be use to march through Belgium and 8 divisions would be used to hold back the German advance from the German borders. The main place that German was aiming for was Paris; if Paris was surrounded France would have been able to fight back but wouldnt have success. German knew that Russia could take up to 6 weeks to mobilise their army and Germany knew that they had 6 weeks to go through Belgium to get to France. The only problem with the Schlieffen was that Germany depended on the action of the other four countries (France, Russia, Britain and Russia). If the Schlieffen plan was not followed all hell would break lose. Germany marched into Belgium but Germany was not so lucky because Belgium gathered all there soldiers and try to stop the German advance. The Belgiums knew that Germany was twice their size but they put up a resistance from there frontier forts which was bombed by Germans. Belgium had hide themselves in underground tunnels were they waited for the German but the Germans had bomb these tunnels killing many Belgium soldiers. But this brought time for the British and French Army to mobilise. The Battle of Mons The British Expeditionary Force deployed in the fields of Belgium, led by Sir John French. The BEF moved into position in front of Mons creating a line along the Mons-Condi Canal, they were just to the left of the French fifth Army. The BEF dug in along the side of the Mons Canal awaiting the advancing Germans, who were marching through Belgium following the Schlieffen Plan. After the defeat earlier by the Germans General Charles Lanrezac, asked French to hold their position along the canal for 24 hours while French and the BEF fell back. On the 23rd August the BEF were attacked by the German first Army. The German Infantry were advance was repelled by the British Infantry, the sustained a very large losses; almost 1600 British Soldiers were killed and wounded. But with the French Plan 17 abandoned the French force retreated to defend Paris but found that Germany were in Paris they tried their hardest to push Germany back. British also had no other alternative but to retreat as well. If the French had hold their position along the canal they may have been able to push the German advance back and not lose so many soldiers, they may have been able to defeat German. But Germany may have brought more troops in from Germany. The Battle of Marne The French were on defensive in September 1914 but the German were not doing well either. The German Supreme Moltke had to pull out 100,000 troops from the army advance from Paris because they found out that Russia had mobilise quicker than supposed to and had already invaded Germany. This was proved that the British and French were needed. Another problem that had sprung up within the German force was that their advance had been so fast that their food and ammunition couldnt keep up. The German soldiers were unfed and really exhausted. The German commander, Von Kluck couldnt go round Paris as it was planned because the further they get away from their border line the less supply that would be about to get to them. So they decided to advance straight towards it. While the German Advanced on no other choice that foot, the French diverted troops to Paris by railway and then they were put on the front, some of them were transported by taxi. The Germany army couldnt hold it any longer they were weary and overstretched. British and French forces combined were able to stop the German army along the River Marne. The British and the French had counter attacked and pushed the Germans back to the river Aisne, but they couldnt drive them out of France entirely. The Race to the Sea The Battle of Marne was a turning point, for all 3 countries. The best known Plan (Schlieffen) had failed and Germany was caught up in a two-front war. The German general realised that they couldnt break through the enemy lines; Moltke was replaced by commander Falkenhayn who decided the best way to get to your enemy lines was to outflank them his enemy lines. The German were digging in to guard themselves from the advancing allies. The charge went on 12th October. This became the race to the sea. The Germans charged west towards to the sea. Each army tried to outflank the other to achieve the benefit, the British and French moved troops to block the Germans whenever it seems like they are about to attempted to break through. The First Battle of Ypres The battle of Ypres was in Belgium, this was one of the key battles in the race to the sea. Still trying to break through each others trench line, from the 12th October to 11th November 1914 the BEF lost around 50,000 men and the Germans lost around 100,000; but the British held the important ground-they kept the control of the English Channel Ports which meant they could be supplied with equipments and reinforcements. By November 1914 there was a deadlock, the BEF had been slaughtered. The French had already suffered around 1 million dead or wounded in just 10 weeks. Despite all this happenings, the French army tried to break through the German lines in Artois and Champagne in December but they were beaten badly back with heavy losses. As 1914 ends, the fighting had reach stalemate which was to last until 1918. Digging Trenches The reason of why trenches were built was to prove them cover from their enemy snipers and shell bombs. Trenches stretched from the sea (the English Channel) to the west of the Alps in Switzerland this was known has the Western Front. The trenches were dug at seven feet deep and six feet wide, they had to put it in a zigzag pattern to prevent the enemy from shooting in a straight line. The space between the opposing on the Western Front was between 100 and 300 yards apart. On the Eastern Front and Middle East the areas on the battlefield was too vast and the distance from the factory that sells shells, bullets, concrete and barbed wire was so great that the trench warfare in the European style was not eventuate. There were three standard ways to dig a trench: entrenching, sapping and tunnelling. Entrenching, where a man would stand on the surface and dig downwards, was most efficient as it allowed a digging party to dig the length of the trench simultaneously. However, entrenching left the diggers exposed above ground and hence could only be carried out when free of observation such as in a rear area or at night. Sapping involved extending the trench by digging away at the end face. The diggers were not exposed but only one or two men could work on the trench at a time. Tunnelling was like sapping except that a roof of soil was left in place while the trench line was established then removed when the trench was ready to be occupied. The guidelines for British trench construction stated that it would take 450 men 6 hours (at night) to complete 250 metres of a front line trench system. Thereafter the trench would require constant maintenance to prevent deterioration caused by weather or shelling. Types of Weapons The types of weapons used in 1914 were things like machine guns which could cause a lot of damage and kill soldiers in the open, they could fire up to 600 bullets a minute, machine guns were deemed to be a mass destruction. Artillery was the new and upgraded cannon they could fire up to 170 million shells in that time. But the Germans have different plans, the German Scientist have been planning the biggest artillery ever known, its name was Big Bertha it was so powerful it can fire at the heart of Paris from 120 kilometres away. The shells were also upgraded. Instead of the ordinary shells, they had high-explosive shells which were thin casing and full of tiny lead pellets. This was so effective that it killed hundreds and thousands of men; it also blew of the ground which made hiding more difficult for the soldiers. Gas Grenades were very effective weapon; they were highly toxic and could kill someone in a instant. There were 3 main gas grenades. The first was Chlorine gas which was used in the Battle of Ypres, the second Phosgene gas and the third was Mustard gas. This burned the lungs of the inhaler leaving them to die in agony. Gas masks were issued to everyone in the country, but they werent so useful and many people died. Transportation greatly increased, as more troops were needed at battlefields and other places. British forces used everything from trains to Lorries and even taxis. They transported 500 men in 1914; 250 taxis took the reserve troops to the Battle of Marne and thousands of lorries were used to transport troops to Verdun in 1916. Tanks were known as The Chariots of God at First, they were giant blocks of metal that could carry 1-2 personnel and travelled at about 5 kilometres per hour. But scientists and developers kept making new and improved tanks and by 1918 the Anglo-American Mark 8th could carry up to 8 men, and at the same time fire 208 shells and up to 13,000 bullets. Although these beasts were powerful, they were not so reliable. Most broke down and a good example is the battle of Amiens. The British sent 525 tanks, and after four days, only 25 were left in working order. Rolls Royce also joined in the development of these tanks, by building their own armoured car! It could travel up to 88 kilometres and had 8mm machine guns. Planes were the new types of weapons use in advanced technological warfare. They had everything from mini scout planes to huge blimp like bombers called Zeppelins. Air warfare was not seen as important as any other type so it did not have its own category. Conclusion I think Germany invading Belgium is the most responsible for the stalemate, because if German hadnt invaded Belgium they wouldnt have gone through a series of Battles. German trust a plan that was made quite sometime ago which relied of the actions on the other countries around them which may have been different like it was. But if Belgium just let Germany thorough there country then Germany could have captured Paris quickly enough and kicked them out of the war and the war may have been finished by Christmas. But one different move may have changed the whole history of this from a 4 year war to a 5 months war. I think because of the actions of both Germany and Belgium the war was at stalemate. Belgium was a neutralised country they werent on any side so there wouldnt have been a problem with German forces marching through their country?

Free Essays on Edward Taylor

. Here is great literature that will repay slow examination, or even better, reading aloud.... Free Essays on Edward Taylor Free Essays on Edward Taylor Edward Taylor (1642-1729) was a New England Puritan. He was born in Leicestershire and became a school teacher with Puritan sympathies. After the Great Ejection, Taylor left England, studied divinity at Harvard, and eventually became minister of Westfield, Massachusetts. Taylor was a colleague of Increase Mather and Charles Chauncey, and corresponded with Richard Baxter and other divines in England. He carried on a long-running controversy with Solomon Stoddard over the Lord's Supper, Taylor taking the position later held by Edwards. Donald Stanford says, "Taylor seems to have been endowed with most of those qualities usually connoted by the word puritan. He was learned, grave, severe, stubborn, and stiff-necked. He was very, very pious. But his piety was sincere. It was fed by a long continuous spiritual experience arising, so he felt, from a mystical communion with Christ. The reality and depth of this experience is amply witnessed by his poetry." A perusal of his poetry shows that Taylor was a thorough going Calvinist. It was his custom to write a poem ("Meditation") before each Lord's Supper. They are wonderful examples of spiritual experience and devotion. Here is Reformed theology in beautiful dress. The reader who loves Puritan sermons should welcome a chance to dive into this feast of Puritan poetry. They have been minimally edited, but do not be put off by the old spelling or unfamiliar words. Here is great literature that will repay slow examination, or even better, reading aloud....

The Mona Lisa by Leonardo da Vinci Essay Example | Topics and Well Written Essays - 750 words

The Mona Lisa by Leonardo da Vinci - Essay Example Actually, Mona Lisa was not also famous until nineteenth century when some of the artists who were believed to be in a symbolist movement began appreciating it. This portrait has been in existence for many years that even the artists wonder. This is one of the reasons as to why a lot of speculation is being carried out concerning Mona Lisa. Subject and title According to the researches carried out by various artists, the name given to Leonardo da Vinci’s portrait belonged to one of the members of the Gherardini family. This family comprised of Tuscany, Florence and a very wealthy merchant’s wife by then. This portrait was actually meant for the celebration of their second born and their new home. There are those artists who do not also agree to this concept and are arguing out that the name was derived from an Italian word â€Å"Madonna† which means â€Å"my lady†. Though these ideological differences tend to exist among artists, the fact remains that the name was from the Gherardini family (Claire, 425). This is so because of the ascertainment of identity that was made at the University of Heidelberg. Aesthetics A pyramid design was used by Leonardo to put Mona Lisa calmly in the space of the art. The folded hands of Mona Lisa make the uppermost corner of the pyramid. The glow of light on her hands tends to be in the same model with that of the neck and breast. The same light provides an underlying geometric spheres and circles to the variety of living surfaces. By doing this kind of setting, Leonardo wanted to make a good visual impression to the observers. The portrait of Mona Lisa seems a live to most of the views or observers. Leonardo achieved this by not drawing or including outlines in his painting. Researches show that Leonardo was the first artist to use the aerial perspective whereby Mona Lisa in the painting is portrayed to be seated in a loggia that is open and with dark pillars. The background of the portrait was also d esigned in a way that may artist think to be a Chinese style. Mona Lisa actually a portrait that speaks out some of the traits in relation to its design. The smile on her face actually shows that she is a woman that is full of joy and intelligent. On the other hand, the posture at which she sits also shows how she is in a cool and free atmosphere. Leonardo achieved all these by the colors he used on the portrait. Each color had its effect on the picture and this is one of Leonardo’s success tips. Frame In history, Mona Lisa has been into many frames of difference materials. This is because the portrait underwent some warping because it changed with humidity (Kemp, 302). The warping was mainly experience during the World War II. Mona Lisa was fitted in beech crosspieces in the year 1951 but this did not prevent it from warping as the crosspieces were infested with insects after some time. After testing all the materials, the portrait was later fitted into a metallic frame that prevented it from warping. The frame in this case acts as a protector to the portrait as it prevents breakage. Even though the frames were fitted one after the other, no part of the portrait was trimmed and this was to maintain the originality of the portrait. Conclusion All the three parts