Online Advertising Methods For Advertising - 1719 Words

Online Advertising Methods Background Every day, marketing professional come up with new ways in which they can market their products to consumers successfully. Marketing of products has significantly changed following the invention of the internet. The enormous popularity of the internet in the past decade has opened doors for marketers in a manner that one could not have imagined twenty years ago. Marketers utilize the internet for the purpose of advertising products in a great way than other media outlets such as television, magazines, newspapers, and radio. Online social networking platforms such as Facebook, Twitter, Instagram, and LinkedIn have become a new big thing in which marketers advertise their product on the internet. More than 67% of the global community have joined one or more social media platforms making them the most successful ways marketers can advertise their products[7]. Online direct marketing is also another way marketers create awareness to the consumers regarding their new or existing products and services. Banner advertisement on the internet is another method of online advertisement. It allows consumers to obtain information on issues they want by clicking the banners of their choice [7]. Contrary to the traditional methods of advertising, online advertising allows consumers to interact with the marketers. Consumers get clarification of issues they may have regarding the advertisement while the marketers can get immediate feedback from theShow MoreRelatedEssay on Advertising for Online Businesses1478 Words   |  6 PagesAdvertising for Online Businesses The internet is a huge business and its constant and significant growth attracts more and more businesses to be online. In 2004, online sales reached $117 billion (www.comscore.com with more than 812 million internet users (www.internetworldstats.com/stats.htm). All these internet users are potential customers and it is essential to exploit such an opportunity. However promotion is crucial, not only to increase traffic. A basic Read MoreArticle Review: How to Profit from Lean Advertising by Thales Teixeira982 Words   |  4 PagesReview of How to Profit from Lean Advertising: How to Profit from Lean Advertising is an article written by Thales Teixeira to examine and explain the concept of lean advertising and how philosophies of this concept are enabling small marketing budgets to obtain value of big brands. Generally, lean procedures, philosophies, and methodologies are slowly becoming common aspects of advertising for both small and large companies. The emergence of leaning advertising as an important part of modern marketingRead MoreOnline Advertising As An Advertising Medium Essay1398 Words   |  6 Pagesinformation technology has enhanced the importance of online advertising. 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Mullarkey have published their research article entitled â€Å"Factors Affecting Online Advertising Recall : A Study of Students†. In this research article we examine factors that might impact on web advertising recall and recognition. These factors include the viewing mode, duration of page viewing, and web page context factors, including text and page background complexity and the style of the banner advertisement. Via an experimental design Peter JRead MoreOnline Marketing Of The Tourism Industry1091 Words   |  5 Pages ONLINE MARKETING IN THE TOURISM INDUSTRY Name - Davender Singh Professor - Dr Frank Moisiadis Sub - HI 6007- Statistics and Research Methods for Business Decisions Date – 04/09/2105 Online Marketing in the Tourism Industry Research Problem The research seeks to determine ways that online advertising have affected tourism in Australia. 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